Social networks Facebook, LinkedIn, and Twitter have played a decisive role towards how people use the internet and make online purchases. However, it should be noted that there are a variety of challenges which are being faced by organizations using social media as a tool to market their products and services.
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:. People nowadays are more concerned about the firm behaviour and use of ethics employed by their marketing experts. Organisations are more concerned about their corporate social responsibility programmes and the values of the society. There are various ethical concerns which organisations must abide by in order to have a successful operating and marketing campaign.
A dissertation on marketing ethics can be based on any of the following topics:. Your email address will not be published. Computing Engineering Dissertation Topics. Marketing Dissertation Topics Published by Admin at. Introduction The purpose of a dissertation is to add to the existing body of literature by keeping a narrow focus of research so that the encompassing research is not only manageable but also addresses various limitations including time constraints.
Marketing Dissertation Topics for Impact of product packaging on organizational sales: This research will be focusing on how product packaging color, shape and other attributes influences consumer purchase decision which in return increases or decreases the sales of the organization Impact of e-marketing on influencing consumer purchase decision: Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success Purpose: Assessing the impact of integrated marketing communication on consumer impulsive buying behavior Purpose: You can choose topic for your relationship marketing dissertation topic from any of the topics listed below: The Usefulness of Relationship Marketing: To what extent have organizations incorporated the club style membership schemes for their customer?
An Analysis of the Honda Motor Company. The interrelationship between switching costs and resistance of consumers to switch brand loyalty. Loyalty schemes and their relationship with sales. Maintaining Customer Relations through Relationship Marketing.
A case of ASDA. How is customer loyalty affected if the customer goes for online shopping rather than visiting the store?
How can stores increase loyalty through relationships? How can brand equity be maintained? Do customers trust brands blindly? Conventional banks and rebranding. What are the ethics of brand marketing strategies? Effect of branding on consumers of Coke and Pepsi.
Analysis of the consumer: Comparative analysis between good quality products and brand loyalty. How does the behaviour of management harm brand equity? What is role of innovations in managing brand equity? Investigation of importance of brand and reliability in automotive industry, with specific focus on Toyota. Do leading brands need to introduce innovative products? How can consumers understand the brand image of an organization?
Corporate Social Responsibility and Brand Management: A case of Nestle. How loyalty schemes help businesses to sell directly to customers? Response of consumers to audio guided telemarketer: An analysis of biasness. How customers can protect themselves from deceitful direct marketing techniques? Effect and implications on consumers. Do customers respond differently to direct and digital marketing? The relationship between the duration of a voice message on the success of tele-marketing? A case of mobile industry.
How direct marketing help the organisations in maintaining good relationship with customers? Marketing across Cultures Dissertation Topics Firms have to adopt different techniques while operating in different cultures. Some intriguing and current dissertation topics in the field of cultures and marketing are given below: Impact of culture on the trading market.
A case of General Motors through an analysis of the imports and exports. What is impact of language on the identity of a brand? A case of Coca-Cola. Amalgamating regional differences within the national culture of marketing. The impact of collectivism and individualism on purchasing of mobile phones. A cross cultural analysis of marketing techniques across cultures. Cross-cultural marketing with specific focus on FMCG.
Impact of belief, religion and values upon business across the world. Application of marketing mix in a culturally diverse society. Disadvantages of using same marketing tact in different markets.
Cultural difference and the subsequent effect on super markets across United Kingdom. Critical analysis of cultural differences and marketing. Online Marketing Dissertation Topics When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform. Organizations and their use of personalized products. The role of online marketing in sales.
An analysis of the perception of consumers through customized products. Implications and Application of Online Marketing. How can companies overcome the hate speech of dissatisfied customers? What attributes are preferred by customers for online search, purchasing and comparison? Relationship between brand equity and consumer perception of products. Analysis of change in behaviour of customers in offline and online marketing. Impact of appearance and visual effects for online marketing.
Some relevant topics in this area of marketing are listed below for you to base your dissertation on: Importance of location for customers. Pricing war between competitors. Impact of effective promotion on sales. Analysis of packaging of product on buying decision. Consequences of wrong placement of products. Critically analysing pricing strategies. Advantage of strong marketing mix to firms.
Difference between online and offline promotions. Impact of traditional promotions vs social media promotions. Effect of premium pricing strategies adopted by good brand. A case of Apple products. Equality between charged prices and value provided to customers.
Analysis of sales of customized and personalised products. Impact of cultural values in promotional activities. Relationship between sales and promotional campaigns. Effect of central location and ease of access on customers. Analysis of change in sales due to location and environment.
Importance of marketing mix for companies. Influence of celebrity endorsement on sale of specific product. Impact on purchasing by introducing cartoon character for children. Marketing and Consumer Psychology Dissertation Topics Studying consumer behaviour helps businesses to improve their marketing strategies by understanding the problems of a consumer with specific focus on their perception of products.
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Effective Internet marketing activities: what should we expect in the future? Social media as an effective tool to promote business. Does irritating and silly advertising reach customers more effectively than an ordinary one? The usage of successful brands advertising methods in political campaigns. Can food product labels influence customer behavior? Impulsive buying: social and psychological aspects. Online Marketing Dissertation Topics. When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums.