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Please log in to add your comment. CM - Chapter 10 Presentation. See more popular or the latest prezis. Constrain to simple back and forward steps. Copy code to clipboard. Add a personal note: Houston, we have a problem! Send the link below via email or IM Copy. It paved the way to a truly innovative future of the company. It no longer needed an iPod and could be connected to the computer directly to download the results. All the next products were an enhancement of this concept.
The chip in the shoes was integrated with the iPhone, enhancing the possibility to view, manage and share the tracking results through iTunes. In September , Nike introduced a running app to be used in the latest iPhones. The app used the phone's accelerometer and so there was no need of a chip in the shoe. Going miles ahead of its competitors with a user community of more than six million people, Nike products were not just dressing up the athletes but also coaching the masses who wanted to be like athletes.
The whole evolution process has managed to change the concept of what a regular apparel seller is. Through apps, Nike has come closer to its customers and can study them and communicate with them conveniently. In contrast, a regular apparel seller even after spending huge amounts on advertising can only expect to meet a customer in the store when the customer has already made a decision to go and shop there.
Thanks to its technology leap, Nike, it is said, was able to cut down on advertising expenses by 40 per cent without compromising on efficiency and results. Yes, it is back to shoes but with lots of electronics, including Nike Chip Skis. Nike's tech growth was also accompanied by social media initiatives. In , Nike created a Facebook account. Today, each Nike sub-brand has its own Facebook page, which runs product specific promotions and features events in a particular sporting activity.
It also provides information on the latest game of endorsed athletes. For example, a Facebook user who wants to know more about the latest basketball shoes or game can turn to Nike Basketball Facebook page.
Nike pairing up with Apple Inc, another company known for its innovative products, was a way to bring into its fold the Facebook fans of the company.
This helped the company to increase brand awareness and also reach out to customers who were still in two minds about choosing their brands. The tie-up with Apple was Nike's realisation that most runners will use iPods or iPhones to listen to music while jogging.
One of the company's latest products is Nike FuelBand, a wristband that calculates the amount of energy spent during a day. The band tracks the wrist movement, predicts the activity performed and the approximate amount of calories burned. However, the number of calories spent is not a robust index of energy used because calories burned by a person who weighs kg is not the same as the same amount of energy burned by a person who weighs 50 kg.
So, to create a platform where a group of people can compare their energy spent, Nike created a new index called Nike Fuel.
The page on Facebook does not say much about the FuelBand. Instead it uses the social media site to motivate its users to get fit. On this page, every week Nike sets a new challenge for its followers. And it is here that Nike Fuel comes into play. Users can compare the Nike Fuel accumulated and comment on the challenge, motivate each other, share their difficulties and get suggestions on how to improve the general level of fitness.
Nike has been creative since the start. It has been pushing the technological boundaries of innovation to offer its customers new products and also differentiate itself from its competitors. For Suppliers currently doing business with Nike. We currently do not have a general intake process for suppliers who want to do business with Nike.
We identify qualified suppliers through our bid process which includes market research and analysis online, benchmarking with other companies, referrals from other companies and research services.
Invoice Submission Process Invoices must include the following information or will be returned to you for correction: Detailed description of the goods or services provided. Despite a slight decline from prior years, Nike continues to have the greatest market share in the U. In , the closest competitor, Adidas, held Distribution through E-commerce - Strength Nike has taken the lead in e-commerce by being the first to market with its e-commerce web-site.
Nike launched its e-commerce site in April by offering 65 styles of shoes to the U. NIKEiD enables online consumers to design key elements of the shoes they purchase. The program represents the first time a company has offered mass customization of footwear.
By being the first to market, Nike enables itself to become established while competitors rush to join us. This brand power translates into bottom-line revenues. The Nike name and associated trademarks have appeared everywhere from players' shirts, pants, and hats to stadium banners and walls. Aggressive advertising campaigns, celebrity endorsements, and quality products enhance the brand. Speedskating team in the upcoming Winter Olympics.
Products - Strength Though Nike leads the apparel division among industry competitors, Nike has not claimed to be leading the race among the apparel industry as a whole.
Due to increased emphasis by consumers on fashion in relation to sportswear, we have had to make strides to appeal to a fashion savvy market. Continuous marketing research could prove to be key in assessing the market. Nike is planning on initiating five structures within the apparel division to focus on the following areas: Women Men Kids sports graphics and caps strategic response independently We are also spending more time on continuing to support and develop programs to gain a better understanding what our customers would like to see in the market.
Marketing Research of Nike. Here is the latest information based on Nike. Just click on the link given below. Originally Posted by netrashetty.
NKE is a major publicly traded sportwear and equipment supplier based in the United States.
NIKE, Inc. (NIKE) is engaged in development, design and marketing of footwear, apparel, equipment and accessory products. It is a seller of athletic footwear and athletic apparel in Price: €
o Due to the current recession and unemployment rates Nike could use its strong research and development and technological advances to develop a range of high quality, yet more affordable shoes.
From a marketing standpoint, Andre was the perfect vehicle for Nike. Like us, he was anti-tennis establishment and he was different. To satisfy McEnroe’s need for an image change—and to appeal to the huge market of older tennis players who don’t want to look like Andre—we segmented the Nike tennis products. Marketing Research Project On Consumer Behaviour towards Nike footwear Submitted by:Submitted to: KUNAL MADAANMs. Kangan Jain Bachelors of Business Studies Kes.
Our objective for this market research is to determine whether a line of business casual shoes for men would be a beneficial addition to Nike’s assortment of goods based on their marketing. Marketing Research of Nike: Nike, Inc. is a major publicly traded sportwear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area.