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After Sales Service SWOT Analysis

The strengths and weaknesses of SWOT analysis

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Internal Factors

Customer service components
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Customer service strengths are those things that you consistently excel in and which you do better than your competitors. However, customer service strengths ultimately relate to customer perceptions--it is their view of what you do well rather than your own which is important. Weaknesses are areas of customer service that need improvement. Once identified, it is important to establish the reasons for poor performance--which may range from poor staff training, to inadequate delivery mechanisms or unreliable technology.

Weaknesses in some areas of customer service may cancel out strengths in others which is why the delivery chain should be analysed as a whole. Customer service opportunities relate both to technology that might improve existing service levels or to completely new service processes. As well as using any customer input about possible improvements or developments, seek innovative solutions from your own staff and suppliers and also look at what your competitors are doing.

Also, consider what other organisations in different business sectors are doing in customer service terms--much of it may be transferable to your organisation. Lack of understanding of changing customer expectations and needs is one of the biggest threats for customer service, alongside competitor activity and innovation from new entrants to the market. Using specific customer service measures is a good way of analysing how much customer service is perceived to improve or decline year on year, underlining how much of a threat is posed by poor performance.

Once identified, strengths, weaknesses, opportunities and threats should be used to formulate specific objectives and an action plan for improving customer service levels. Objectives should aim to build upon strengths and reduce weaknesses by taking advantage of opportunities for improvement.

This will reduce the potential impact of some or all of the associated threats. Good communication and customer service training may be needed to enable people to meet these objectives. Dianne Bown-Wilson is a highly experienced writer, speaker, management consultant, executive coach and trainer. A professional writer since , Bown-Wilson has written for numerous print and online publications. Good Reputation Customer Service.

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A SWOT analysis of customer service is a means of helping you identify what is currently strong or weak about your service levels. It then helps you to build upon those strengths and overcome any weaknesses by identifying potential opportunities which may be open to you to improve customer service while at the same time helping you recognize potential threats which may undermine your .

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One of the best ways to do this is to perform a customer service SWOT analysis to gain a clear understanding of how your organization is currently performing – strengths and weaknesses in customer service and what opportunities and threats exist that could help, or hinder, your efforts to increase sales and market share.

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The SWOT analysis process is straight-forward – objectively consider each of those four key areas. In addition, think about what the customer’s perspective might be in each of those areas, and. About is a collaborative research and analysis website that combines the sum of the world's knowledge to produce the highest quality research reports for over 6, stocks, ETFs, mutual funds, currencies, and commodities.

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A SWOT analysis is a simple tool to help you work out the internal and external factors that affect what you do. It is one of the most commonly used business analysis and decision-making tools. To increase customer satisfaction It’s best to use strengths and weakness analysis to identify the aspects of your business customers are satisfied with, but also what they dislike. Because people build businesses after being that disgruntled customer.